Jakarta (BERITAPOLITIK.ONLINE) – The month of Ramadan brings great opportunities for entrepreneurs, including micro, small, and medium-sized businesses, to increase product sales.
Annabel, Tokopedia’s Merchant Marketing Lead, shared tips via the company’s press release on Monday (04/03/2024) for increasing product sales on online trading platforms before and during Ramadan.
1. Manage Stock Wisely
During Ramadan, the demand for some products usually increases. It is important to ensure that the stock of goods in the store is sufficient so that buyers do not turn to other stores.
2. Optimize Copywriting
To attract the attention of buyers, it is important to compose clear and attractive promotional writing or copywriting. Use SEO techniques to ensure that online stores are easily found through search engines.
3. Offer Attractive Promotions
Utilize various promotions such as cashback coupons, store discounts, flash sales, and purchase gifts to attract the attention of potential buyers.
4. Utilize Short Videos and Live Broadcasts
Use the trend of short videos and live broadcasts to build buyer confidence and expand your promotional reach on social media.
5. Evaluate and Improve
Always evaluate the performance of your store by checking sales data, store visits, best-selling products, buyer reviews, and market trends. Also, review the effectiveness of your promotional campaigns on social media.
Annabel emphasizes the importance of building good relationships with buyers, including responding to messages and comments well. By implementing these tips, you can maximize your sales potential during the month of Ramadan.
